Already Sick of the 2016 Election? Have I Got a Proposal for You!

Election ads have already begun. This is horrible news for the country. I love political ads because, while they’re full of lies, they’re among the most honest ads out there in that they show the marketers involved as sniveling, cutthroats who’ll do or say anything to gain or maintain power! But I don’t live in a swing state, so I’m not subjected to political ads from now until next November. NEXT November.

So, in my most recent column for Ad Age, I’m proposing Abigael’s Law, named after the little girl above, driven to tears by the last election.

The law I’m proposing is fairly simple. During the general election season, you can’t advertise on TV or radio at all until 60 days prior to the election. For primaries, it will be 30 days out from the election in that particular state.

We’re going to avoid all the confusing distinctions between candidate and party and advocacy advertising made by regulators in other countries, if for no other reason than to curtail cries that we’re violating First Amendment rights of faceless political groups bankrolled by downtrodden billionaires. Everyone can advertise! And everyone can spend as much as he or she wants!

But there are a few caveats — and a few more jokes — in the full piece. Go read it.


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