Watching the news this morning, I heard some wank going on about his project and it sounded like this. “Blah blah blah sustainability blah blah blah urban blah blah blah sustainability blah blah blah buy this.”
The word sustainability, much like the word fascist, seems to have lost all meaning due to overuse by loads of people who, having never even known the original intent of the word, throw it around as a catchall. Perhaps not coincidentally, it seems that the people who ground fascist into a meaningless pulp are the exact same people who like to use sustainability.
As far as I can tell, these are the current definitions of both words.
Fascist: someone who disagrees with my historically ignorant and vaguely progressive world view.
Sustainability: a marketing term implying something environmental; used to sell pretty much anything to green-worshippers. Please view my sustainable water bottles, my sustainable shirts, my sustainable car tires, my sustainable dog-grooming kit, my sustainable art project. (See also: organic)
God, I feel like such a fascist for writing this.